"There's always a bigger boat"

I was walking around Miami this past weekend, and as I passed an $8 million yacht, I couldn’t help but think: somewhere in another marina, there’s a boat worth $20 million. No matter where you are, there’s always something bigger, something more to strive for.

It’s the same in other stages of life. Think back to high school. As a freshman, you didn’t know anyone. But by senior year, you had it all figured out and you were on top. 

Then it all resets when you go to college, and when you graduate, the cycle starts over again. Life constantly pushes you to learn, grow, and reach new heights.

And that’s what drives progress. There’s always more to go after, another skill to master, another challenge to take on. You never really "arrive" because there’s always a next level. It’s that pursuit that keeps us focused and moving forward.

Except for one thing, the iPhone. No matter how successful you are, whether you’re me, you, or even Jeff Bezos, we all have the same phone. There’s no “bigger boat” when it comes to that.

But in advertising, it’s different. You can always improve. You can always stand out.

Everyone knows the formula. 

We all know the styles that’s working right now. But to really make an impact, you’ve got to go beyond what’s expected. 

The ads that get noticed aren’t just the ones that follow the trend, they’re the ones that redefine it. The ones that separate themselves from the noise.

I’ve been seeing ads that show the product they are selling randomly turn into cake and I just think, “wow, there is levels to this”. There is always something new to do and that will make your creative outperform the rest. 

It’s not just about running ads; it’s about pushing the boundaries of what an ad can be. That’s how you stay ahead, and how you build something that lasts.

Let’s figure it out. Email me at [email protected], and we’ll make it happen.