those who test more, will win

I’ve seen more brands at $50k / month in spend not know how to break through that than any other threshold

This is the spend level where you found 1 ad that driving a majority of the growth, it performs decently well but you don’t know how to scale it

So you try to change the border colors

Maybe test it with different interests

But performance is still very stagnant

If you understand exactly what caused this ad to perform in the first place, you can iterate on it or even test the variables to improve performance and get to $100k/ month in spend

Profitably.

So even though one ad can fully scale an ad account, you need to constantly test new creatives to try to beat it

That winning ad will eventually burn out

Finding that one winning ad might become more stressful because now you’re dealing with higher budgets and one bad day can cause profits to shrink

There’s a few things to do to beat the ad fatigue and scale so the campaigns remain profitable

Test creatives faster

Upload 2-4 new creatives per week

Stop touching the ad settings

Once you publish the main campaign, don’t touch the interests, audiences, placements

Let FB do it’s thing and focus on making creative that converts

If you want to know how to improve your ads and make winners, reach out

Thanks,

Austin