How To Test New Ad Creatives Every Week

Hey there,

This week, let’s talk about what it takes to consistently deliver fresh ad content every week. It’s more than just hitting the “post” button, it’s about knowing your audience, trying new things, and building a team that thrives on constant creativity.

If you’re working to keep your ads sharp or trying to keep up with an always-moving audience, here are some key points to make it happen.

Focus on Creators

In a time where people can see through inauthentic ads instantly, the best creators know how to make it real. They bring new ideas and experiment every week, connecting with audiences as naturally as if they were talking to a friend.

Big followings don’t matter as much as the ability to create relatable, down-to-earth content. We find a lot of these talents directly on TikTok and Instagram, where people are comfortable on camera and creative by nature.

Editors who understand storytelling is huge

A good editor knows how to keep things moving, but a great editor can make each ad feel like a journey, guiding the viewer without losing their interest. Clip selection, pacing, and transitions are all part of the toolkit, but it’s the understanding of when to change things up that keeps content fresh. That’s why we prioritize finding editors who know how to piece a story together from start to finish, creating new, engaging content every time.

In the end, keeping ads fresh is all about:

• Adaptability for strategists—they should be ready to switch things up.

• Realness for creators—their authenticity / ability to improv is the key to connection.

• Storytelling for editors—they need to know how to build stories that feel new.

Delivering fresh ads weekly keeps your brand relevant and your audience engaged. If this sparked some ideas, send it to a friend, and let me know what you’d like to hear more about in future newsletters.

Thanks,
Austin