The Checklist

Author

Austin Engelhardt
January 18, 2024

Here is “The Checklist”.

Use this as a tool when you’re creating new ad concepts for a higher chance of them becoming a winning ad in the account.

I actually followed this concept from Mr. Beast, and I think he knows what he’s doing.

Before every video is launched, he sits down with his team, and all of them have a checklist and make sure all the boxes are ticked. If not, the video goes back to the editors to be fixed. As long as you check off all these boxes, it’s gonna be really hard to make a bad ad.

  1. Talent that matches the brand:

Ensure that the individuals featured in the ad align with our brand's image, values, and target audience. An example of this is using a man with a beard in an ad about a cheap razor blade company. Obviously, he hasn’t used a razor blade in years, so that would not be the optimal fit.

  1. Clear angle:

Define a focused message or angle for our ad, effectively communicating the main selling point.

  1. Simple and easy to understand:

Keep the ad content straightforward and easily digestible to avoid confusing our audience.

  1. Natural copy:

Craft the ad copy to sound authentic and relatable, creating a genuine connection with our audience.

  1. Hook:

Grab the audience's attention from the start with a compelling hook that sparks interest and encourages them to keep watching.

  1. Call to action (CTA):

Clearly state what action we want viewers to take, whether it's making a purchase, signing up, or visiting our website.

  1. Energy and enthusiasm:

Ensure that the energy and enthusiasm of the talent shine through, creating a positive and engaging impression.

  1. Great B-roll:

Use high-quality supplementary footage (b-roll) to enhance the visual appeal and storytelling of the ad.

  1. Variety:

Avoid monotony by diversifying the visual and messaging styles across our ads. Each ad should bring something unique to the table.

About us:

We're a marketing agency that creates ads and manages ad accounts. With over $100 million in ad spend experience, I've learned what works. Click the link to work with us: adblend.co/onboard